Marketing (Specialization in Communication and Customer Experience)

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The HEM Marketing Master’s program is spread over 2 years:

• Master 1 (fourth year)
• Master 2 (fifth year)

Two years of highly specialized professional training, with specific modules on the field itself, cross-disciplinary modules relating to organization and strategy, and modules on general culture and openness.

First year of Master’s degree:

• Brand Management
• Communication Marketing
• Consumer Behaviour and Introduction to Research
• Pricing and Marketing Logistics
• Qualitative and Quantitative Survey Methods
• International Legal Framework and Trade Regulations
• Services Marketing
• Innovation - Product Development
• Sales Techniques and Commercial Negotiation
• Relationship Marketing
• Languages
• Power Skills, Entrepreneurship and Career Building
• Specialized Internship (12 weeks)
• PROLIB: Practical, cross-disciplinary group projects involving management, social or civic issues

Second year of Master’s degree:

• Customer Loyalty and Managing Large Accounts
• Business-to-Business (B2B) Marketing
• Law and Marketing
• Advertising Strategy and Design
• Distribution Networks and Sales Force
• Languages
• Power Skills, Entrepreneurship and Career Building
• Final Project (24 weeks)