Program Details

Marketing (Specialization in Communication and Customer Experience)

Specialized Master

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About the Program

Discover the HEM Master’s in Marketing (Specialization in Communication and Customer Experience), a two-year full-time program designed to prepare you for senior positions in marketing, communication, sales and customer experience, in a variety of sectors.

Learning Outcomes

Develop an understanding of marketing and communication principles, as well as the practical skills needed to succeed in modern marketing
Prepare learners for creating, implementing and evaluating effective marketing and communication strategies, with a focus on customer experience and satisfaction

Profile

Learners develop a diverse mix of skills through this program:

Modern marketing
Master the latest marketing trends, strategies and tools, communication, and CX management.
Analysis and decision-making
Analyze and evaluate marketing data and take decisions.
Innovation and communication
Master marketing and communication activities, including innovation, brand management, promotion, advertising, etc.
Effective marketing and communication strategies
Develop and implement specialized strategies that are targeted and measurable.

Career Prospects

The Master’s degree in Marketing (Specialization in Communication and Customer Experience) offers promising career prospects in Morocco and abroad. Join the program to acquire high-level marketing, communications and sales skills.

Career Fields

Product Manager
Trade Marketer
Advertising Manager
Communications Manager
Marketing/Digital Marketing Manager
Sales Manager
Business Manager

Diploma & Accreditation

Full-time, in-person program at HEM Casablanca and Rabat.

You’ll earn a postgraduate degree from HEM, which is recognized by Morocco and equivalent to the country’s Master’s degree.

Required Materials

Opportunities

University Exchanges

Seize a wide range of international exchange opportunities at HEM. Develop your intercultural professional skills and make lasting memories!

Professional Integration

HEM organizes a career fair to connect its learners and alumni with major national and multinational companies. Unlock a treasure trove of internship and job opportunities!

Admissions Criteria

File review
Written test (assess your current knowledge)
Admissions meeting

Academic Dates

List of Courses

The HEM Marketing Master’s program is spread over 2 years:

Master 1 (fourth year)
Master 2 (fifth year)

Two years of highly specialized professional training, with specific modules on the field itself, cross-disciplinary modules relating to organization and strategy, and modules on general culture and openness.

First year of Master’s degree:

Brand Management
Communication Marketing
Consumer Behaviour and Introduction to Research
Pricing and Marketing Logistics
Qualitative and Quantitative Survey Methods
International Legal Framework and Trade Regulations
Services Marketing
Innovation - Product Development
Sales Techniques and Commercial Negotiation
Relationship Marketing
Languages
Power Skills, Entrepreneurship and Career Building
Specialized Internship (12 weeks)
PROLIB: Practical, cross-disciplinary group projects involving management, social or civic issues

Second year of Master’s degree:

Customer Loyalty and Managing Large Accounts
Business-to-Business (B2B) Marketing
Law and Marketing
Advertising Strategy and Design
Distribution Networks and Sales Force
Languages
Power Skills, Entrepreneurship and Career Building
Final Project (24 weeks)

Fees

Vocational and Undergraduate Programs