Program Details

Marketing (Specialization in Communication and Customer Experience)

Specialized Master
Engaged Educator in the Classroom
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Opportunities

University Exchanges

Seize a wide range of international exchange opportunities at HEM. Develop your intercultural professional skills and make lasting memories!

Admissions Criteria

  • File review

  • Written test (assess your current knowledge)

  • Admissions meeting

List of Courses

The HEM Marketing Master’s program is spread over 2 years:

  • Master 1 (fourth year)
  • Master 2 (fifth year)

Two years of highly specialized professional training, with specific modules on the field itself, cross-disciplinary modules relating to organization and strategy, and modules on general culture and openness.

First year of Master’s degree:

  • Brand Management
  • Communication Marketing
  • Consumer Behaviour and Introduction to Research
  • Pricing and Marketing Logistics
  • Qualitative and Quantitative Survey Methods
  • International Legal Framework and Trade Regulations
  • Services Marketing
  • Innovation - Product Development
  • Sales Techniques and Commercial Negotiation
  • Relationship Marketing
  • Languages
  • Power Skills, Entrepreneurship and Career Building
  • Specialized Internship (12 weeks)
  • PROLIB: Practical, cross-disciplinary group projects involving management, social or civic issues

Second year of Master’s degree:

  • Customer Loyalty and Managing Large Accounts
  • Business-to-Business (B2B) Marketing
  • Law and Marketing
  • Advertising Strategy and Design
  • Distribution Networks and Sales Force
  • Languages
  • Power Skills, Entrepreneurship and Career Building
  • Final Project (24 weeks)
Got questions?

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Chat with our live agents, or leave your contact information and we'll get back to you.