Marketing (Specialization in Communication and Customer Experience)
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Admissions Criteria
File review
Written test (assess your current knowledge)
Admissions meeting
List of Courses
The HEM Marketing Master’s program is spread over 2 years:
- Master 1 (fourth year)
- Master 2 (fifth year)
Two years of highly specialized professional training, with specific modules on the field itself, cross-disciplinary modules relating to organization and strategy, and modules on general culture and openness.
First year of Master’s degree:
- Brand Management
- Communication Marketing
- Consumer Behaviour and Introduction to Research
- Pricing and Marketing Logistics
- Qualitative and Quantitative Survey Methods
- International Legal Framework and Trade Regulations
- Services Marketing
- Innovation - Product Development
- Sales Techniques and Commercial Negotiation
- Relationship Marketing
- Languages
- Power Skills, Entrepreneurship and Career Building
- Specialized Internship (12 weeks)
- PROLIB: Practical, cross-disciplinary group projects involving management, social or civic issues
Second year of Master’s degree:
- Customer Loyalty and Managing Large Accounts
- Business-to-Business (B2B) Marketing
- Law and Marketing
- Advertising Strategy and Design
- Distribution Networks and Sales Force
- Languages
- Power Skills, Entrepreneurship and Career Building
- Final Project (24 weeks)
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