Marketing (Specialization in Communication and Customer Experience) | Specialized Master | HEM
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Marketing (Specialization in Communication and Customer Experience)
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  1. Marketing (Specialization in Communication and Customer Experience)
Overview

Marketing (Specialization in Communication and Customer Experience)

Open House | Casablanca, Rabat

Open House Days – HEM Business & Engineering School on September 3, 10, 17 & 24

Join the HEM Open House Days and discover our programs, campus, and career opportunities.
5Days
12Hours
39Minutes
  • September 3, 2025 - September 24, 2025
  • 10:00 AM - 6:30 PM
  • Vocational and Undergraduate Programs - Tuition Fees
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Everything you need to know to start your application at HEM.
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Enrich your academic experience by immersing yourself in diverse cultures, expanding your network, and developing valuable life skills.
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Specialized Master
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Overview

Do you want to specialize in marketing and communications? Sign up for the HEM Master’s in Marketing (Specialization in Communication and Customer Experience)! A high-level two-year program, recognized by the Moroccan government and ranked number one in Morocco in the Eduniversal international ranking.
Apply now
Duration
2 years
Schedule
Full-time, Daytime
Teaching language
French
Mode of Delivery
On-campus
Next session starts October 6, 2025
Admission criteriaTuition and Financial Aid
  • About the Program
  • Opportunities
  • Admissions Criteria
  • List of Courses

Opportunities

University Exchanges

Seize a wide range of international exchange opportunities at HEM. Develop your intercultural professional skills and make lasting memories!

Admissions Criteria

  • File review

  • Written test (assess your current knowledge)

  • Admissions meeting

List of Courses

The HEM Marketing Master’s program is spread over 2 years:

  • Master 1 (fourth year)
  • Master 2 (fifth year)

Two years of highly specialized professional training, with specific modules on the field itself, cross-disciplinary modules relating to organization and strategy, and modules on general culture and openness.

First year of Master’s degree:

  • Brand Management
  • Communication Marketing
  • Consumer Behaviour and Introduction to Research
  • Pricing and Marketing Logistics
  • Qualitative and Quantitative Survey Methods
  • International Legal Framework and Trade Regulations
  • Services Marketing
  • Innovation - Product Development
  • Sales Techniques and Commercial Negotiation
  • Relationship Marketing
  • Languages
  • Power Skills, Entrepreneurship and Career Building
  • Specialized Internship (12 weeks)
  • PROLIB: Practical, cross-disciplinary group projects involving management, social or civic issues

Second year of Master’s degree:

  • Customer Loyalty and Managing Large Accounts
  • Business-to-Business (B2B) Marketing
  • Law and Marketing
  • Advertising Strategy and Design
  • Distribution Networks and Sales Force
  • Languages
  • Power Skills, Entrepreneurship and Career Building
  • Final Project (24 weeks)

Fees

  • Vocational and Undergraduate Programs

Inspiring stories

Empower your ambition with our students' success stories. Unlock a career that lives up to your aspirations.

Our learners and graduates have successful journeys! Get inspired and learn how their academic paths have enabled them to thrive in their dream fields.
Elegant Professional in Monochrome"=
Master of Marketing Alum
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Chat with our live agents, or leave your contact information and we'll get back to you.

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