Program Details

Digital Marketing and E-Business

Professional Certificate

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About the Program

A high-quality continuing education program, taught by expert teachers at convenient times, every third weekend over four months.

Learning Outcomes

Develop an effective digital strategy
Master digital tools and techniques
Establish tools to monitor and measure the effectiveness of a strategy
Address the specific needs of Moroccan and African companies and support them in their digitization strategy

Profile

Learners develop a diverse mix of skills through this program:

Marketing strategy
Develop strategic plans consistent with business objectives.
Market analysis
Learn to interpret consumer trends and behaviours.
Persuasive communication
Create powerful messages to positively impact audiences.
Campaign management
Design, execute, and analyze effective marketing campaigns.

Career Prospects

Stay up-to-date on the latest digital trends through through this cutting-edge program. The certificate is also a good option for those looking to retrain in this field.

Career Fields

Web Marketing Manager or Director
E-Commerce Website Manager or Director
Digital Strategy Manager or Director
Digital Marketing Consultant
Digital Project Manager
Social Media Manager

Diploma & Accreditation

The Digital Marketing and E-Business Certificate is a part-time continuing education program, delivered in-person over four months at the HEM campuses.

Those who complete the training program are awarded the HEM Digital Marketing and E-Business Certificate.

Required Materials

Opportunities

Learn From Experts and Network With Your Peers

Get the support of highly qualified teachers and experts with solid digital marketing experience.

The program also encourages learners and teachers to network, exchange ideas, make professional connections, and share best practices.

Enjoy Peace of Mind

Our spaces are designed to encourage discussion and promote learning in a relaxed, professional, and practical environment.

Admissions Criteria

Your previous field of study
Your professional experience
Current employment

Academic Dates

List of Courses

The Digital Marketing and E-Business Certificate covers 7 training modules and is based on a practical approach that includes case studies and real-world exercises.

Program modules

Module 1 - Introductory Seminar
Module 2 - Digital Marketing Challenges and Solutions
Module 3 - Building Customer Loyalty and Promoting Brand Awareness Through Digital Customer Relationships
Module 4 - Tools for Generating Traffic
Module 5 - Developing and Optimizing Your Website
Module 6 - Digital Marketing Strategies and Performance Measurement
Module 7 - Final Seminar: Consolidating Knowledge

Fees

Continuing Education Programs