General Management
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About the Program
HEM’s Bachelor of General Management program focuses on a comprehensive business and management curriculum. Learners build on their general knowledge and develop communication, methodological, and presentation skills.
Learning Outcomes
- Boost your general culture, economic knowledge, and management skills, and seize business opportunities in Morocco and abroad.
- Focus on soft skills to foster your individual personality, expression, and communication abilities.
- Learn the fundamentals of management, so you can pursue more advanced training.
Profile
Management fundamentals
Discover the core management principles that apply to every field: human resources, marketing, finance, project management.Leadership
Develop the management skills you need to pursue and grow into senior roles.Intercultural and global skills
Learn to tackle international and intercultural challenges in business and management.Communication and interpersonal skills
Manage relationships with different stakeholders and navigate diverse business situations.
Career Prospects
HEM’s Bachelor of General Management equips learners for higher-level master’s programs in a particular specialization.
Career Fields
- Banking, finance, insurance
- Communication and advertising
- Web and multimedia
- Transportation and logistics
- Tourism and hotels
- Sales and distribution
- Consulting and auditing
Diploma & Accreditation
Required Materials
Opportunities
Study Abroad
Language internships and university exchanges with more than 60 prestigious academic institutions are an opportunity to combine practicality with fun!
Refine Those Soft Skills
Learners develop and build their character, boosting their self-confidence to create successful professional careers.
Admissions Criteria
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Academic Dates
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