Business Administration
About this Program
Our English-language BBA program provides a solid foundation in accounting, logistics, marketing, finance, human resources management, and business strategy, with a strong emphasis on digital, statistical, and analytical tools.
As English is the language of instruction, the program fosters proficiency in the international language of business, expanding career opportunities on a global scale.
Learning Outcomes
- Strengthen general, economic, and managerial knowledge of and gain insight into national and international economic environments.
- Develop and enhance personal expression, communication, and other soft skills.
- Master the basics and fundamentals of Management to move towards more specialized advanced training.
Learning Outcomes
Fundamental Management Knowledge
Apply basic principles of management in its various dimensions: human resources, marketing, finance, project management.Leadership
Develop management skills to progress into roles of responsibility.Intercultural and Global Competencies
Acquire knowledge of international and intercultural issues in management and the business world..Communication and Relational Skills
Master interactions with various stakeholders and succeed across different professional contexts.
Career Prospects
The BBA program at HEM provides learners with necessary prerequisites to pursue advanced degrees, such as a Master’s in Finance, Marketing, Logistics, Human Resources, Entrepreneurship, and other related fields.
Career Fields
- Banking, Finance, Insurance
- Communication, Advertising
- Web and Multimedia
- Transportation and Logistics
- Tourism and Hospitality
- Commerce, Distribution
- Industry-related Consulting and Auditing
Diploma & Accreditation
Full-time program, delivered in person at HEM Casablanca, Rabat, Marrakech, and Tangier.
Training leads to a BBA in Business Administration from HEM.
Opportunities
Combine practical experience with enjoyment through language internship and university exchanges with over 60 prestigious academic partners.
Study abroad
Combine practical experience with enjoyment through language internship and university exchanges with over 60 prestigious academic partners.
Excellent development of soft skills
A program that promotes the growth and development of learners' personalities, enhancing their self-confidence to build a successful professional career.