Management (Specialization in Marketing)
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About the Program
Discover an outstanding Bac+5 program that opens the door to a promising career in high-demand fields.
Learning Outcomes
- Teaching method is customized and continually updated
- Specialization in high demand on the job market
- Annual internship
- Dedicated corporate relations department
- Powerful personal development
- Language courses integrated into the program
- Creativity and innovation activities
Profile
Modern marketing
Master the latest marketing trends, strategies and tools, communication, and CX management.Analysis and decision-making
Analyze and evaluate marketing data and take decisions.Innovation and communication
Master marketing and communication activities, including innovation, brand management, promotion, advertising, etc.Effective marketing and communication strategies
Develop and implement specialized strategies that are targeted and measurable.
Career Prospects
Broaden your professional horizons in a range of sectors, both in Morocco and abroad, by enrolling in an HEM program today. Our programs are designed to train high-level executives for senior positions.
Career Fields
- Banking, financing and insurance
- Consulting and auditing
- Manufacturing
- Sales and distribution
- Communication and advertising
- Web and multimedia
- Transport logistics
- Tourism and hotels
Diploma & Accreditation
Full-time, in-person program at HEM Casablanca and Rabat.
You’ll earn a postgraduate degree from HEM, which is recognized by Morocco and equivalent to the country’s Master’s degree.
Required Materials
Opportunities
Conquer the Business World
Seize learning opportunities that give you a competitive edge on the job market: - Internships equivalent to a year of work experience - 50+ partners with jobs and internships to fill - Job fairs - Company visits
Innovation and Entrepreneurship
LCI Entrepreneurship Centre is an incubation program for students with projects up their sleeve. It provides the support and guidance to turn an idea into a structured, viable project.
Admissions Criteria
File review
Admissions meeting
Academic Dates
List of Courses
HEM’s Bac+5 Management program is spread over 5 years:
- Undergraduate level - core curriculum: Two years of integrated preparatory classes and one year of general management classes
- Postgraduate level - specialization: Fourth and fifth year - Master’s
As part of the HEM curriculum, discover a range of activities and seminars in addition to the regular classes:
- Personal development, communication and methodology workshops and seminars
- Entrepreneurship and entrepreneurship development activities
Guidance, professional integration and career management activities
Core curriculum: General management
- Two years of integrated preparatory studies (first and second year)
- National and International Economic Environment
- Corporate Legal Environment
- Management Basics
- General Culture and Developing Openness
- Communication, Languages (French and English) and Methodology
- Third year:
- Communication and Languages
- National and International Economic Environment
- Management Fundamentals
Two years of specialized professional training: Master 1 (fourth year) and Master 2 (fifth year):
- Targeted modules based on your specialization
- Organization, strategy and openness modules
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