Program Details

Management (Specialization in Marketing)

Bac+5
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About the Program

Discover an outstanding Bac+5 program that opens the door to a promising career in high-demand fields.

Learning Outcomes

  • Teaching method is customized and continually updated
  • Specialization in high demand on the job market
  • Annual internship
  • Dedicated corporate relations department
  • Powerful personal development
  • Language courses integrated into the program
  • Creativity and innovation activities 

Profile

Learners develop a diverse mix of skills through this program: 
  • Modern marketing

    Master the latest marketing trends, strategies and tools, communication, and CX management.
  • Analysis and decision-making

    Analyze and evaluate marketing data and take decisions.
  • Innovation and communication

    Master marketing and communication activities, including innovation, brand management, promotion, advertising, etc.
  • Effective marketing and communication strategies

    Develop and implement specialized strategies that are targeted and measurable.

Career Prospects

Broaden your professional horizons in a range of sectors, both in Morocco and abroad, by enrolling in an HEM program today. Our programs are designed to train high-level executives for senior positions.

Career Fields

  • Banking, financing and insurance
  • Consulting and auditing
  • Manufacturing
  • Sales and distribution
  • Communication and advertising
  • Web and multimedia
  • Transport logistics
  • Tourism and hotels

Diploma & Accreditation

Full-time, in-person program at HEM Casablanca and Rabat.

You’ll earn a postgraduate degree from HEM, which is recognized by Morocco and equivalent to the country’s Master’s degree.

Required Materials

Opportunities

Conquer the Business World

Seize learning opportunities that give you a competitive edge on the job market: - Internships equivalent to a year of work experience - 50+ partners with jobs and internships to fill - Job fairs - Company visits

Innovation and Entrepreneurship

LCI Entrepreneurship Centre is an incubation program for students with projects up their sleeve. It provides the support and guidance to turn an idea into a structured, viable project.

Admissions Criteria

  • File review

  • Admissions meeting

Academic Dates

    List of Courses

    HEM’s Bac+5 Management program is spread over 5 years:

    • Undergraduate level - core curriculum: Two years of integrated preparatory classes and one year of general management classes
    • Postgraduate level - specialization: Fourth and fifth year - Master’s 

    As part of the HEM curriculum, discover a range of activities and seminars in addition to the regular classes:

    • Personal development, communication and methodology workshops and seminars
    • Entrepreneurship and entrepreneurship development activities

    Guidance, professional integration and career management activities

    Core curriculum: General management

    • Two years of integrated preparatory studies (first and second year)
      • National and International Economic Environment
      • Corporate Legal Environment
      • Management Basics
      • General Culture and Developing Openness
      • Communication, Languages (French and English) and Methodology
    • Third year:
      • Communication and Languages
      • National and International Economic Environment
      • Management Fundamentals

    Two years of specialized professional training: Master 1 (fourth year) and Master 2 (fifth year):

    • Targeted modules based on your specialization
    • Organization, strategy and openness modules
    Got questions?

    We're here to help!
    Chat with our live agents, or leave your contact information and we'll get back to you.