Business Administration

The Bachelor of Business Administration is a three-year English-taught program that builds strong foundations in management, finance, marketing, and operations. It develops strategic, analytical, and digital competencies in a global business environment. Through applied projects, case studies, and professional simulations, students gain practical experience and are prepared for successful international careers.

Openness to the world

An internationally oriented program offering academic exchange opportunities with partner institutions, enabling students to develop multicultural experience and broaden their understanding of global business environments.

The program is structured around core areas of management and business administration, progressively building essential knowledge and practical skills in finance, marketing, strategy, operations, and digital transformation.

• The Business World: Functions, Environments & Stakeholders
• Accounting Fundamentals I
• Business Mathematics
• Principles of Economics
• Legal Environment of Business
• Spreadsheet Modeling & Data Analysis
• Méthodologie de travail universitaire
• Accounting Fundamentals II
• Applied Statistics & Quantitative Methods
• Marketing Fundamentals
• Management Information Systems & Business Technology
• Organizational Behavior
• Business Ethics, CSR & Sustainability
• Compétences digitales et IA
• Financial Analysis
• Economics: Microeconomics & Macroeconomics
• Human Resource Management
• Contract Law & Commercial Transactions
• Business Intelligence & Data Visualization
• Strategic Marketing
• Langue Étrangère I — French for Business 1
• Cost Accounting & Management Control
• International Trade, Global Value Chains & Export Management
• Financial Management
• Moroccan Taxation & Fiscal Law
• Process Automation & Digital Solutions
• Data Analytics for Business Decision Making
• Langue Étrangère I — French for Business 2
• Global Strategic Management
• Project Management & Agile Methods
• Digital Marketing & E-Commerce
• Integrated Systems, ERP & Analytics
• Management Control & Corporate Governance
• Langue Étrangère II — Spanish for Business 1
• Développement professionnel et parcours de carrière
• Économie marocaine & dynamiques d'affaires régionales
• Operations, Global Logistics & Supply Chain Management
• Corporate Finance & Business Valuation
• Business Audit & Internal Control
• Integrated Business Capstone Project
• Langue Étrangère II — Spanish for Business 2
• Culture Entrepreneuriale (Entrepreneurial Mindset & Culture)