Business Administration

The Bachelor of Business Administration is a three-year English-taught program that builds strong foundations in management, finance, marketing, and operations. It develops strategic, analytical, and digital competencies in a global business environment. Through applied projects, case studies, and professional simulations, students gain practical experience and are prepared for successful international careers.

Openness to the world

An internationally oriented program offering academic exchange opportunities with partner institutions, enabling students to develop multicultural experience and broaden their understanding of global business environments.

The program is structured around core areas of management and business administration, progressively building essential knowledge and practical skills in finance, marketing, strategy, operations, and digital transformation.

• General Accounting I
• Economics Fundamentals
• General and Financial Mathematics
• Management Fundamentals & Business Digitalization
• IT Fundamentals
• Foreign languages
• Power Skills, Entrepreneurship & Career Builder
• General Accounting II
• Business Analytics I
• IT applied to Business
• Business Law I
• Macro & Micro-Economics
• IT Applied to Business II
• Business Law II
• Business Analytics II
• Organisational Behavior
• Financial Analysis
• IT Applied to Business III
• Financial Markets & Contextual Economics (Morocco)
• Cost Analysis and Financial Accounting
• Philosophy
• Marketing Fundamentals
• Geo Politics, Sustainable Development Goals & CSR
• Financial Management
• Marketing 2 : Consumer Behavior & Market Studies
• Tax Laws
• Human Talent Management
• International Trade
• Strategic Management & Business Digital Transformation
• Logistics and Supply Chain Management (SCM) & Quality Management
• Business Audit
• Strategic Marketing