Core business knowledge
Apply the fundamental principles of management across HR, marketing, finance and project management.
School of Business & Management
Bachelor of Business Administration · BBA
Build the foundations of a global business career.
A 100% English-taught Bac+3 program designed to build strong skills in management, finance, marketing and operations within a global business environment. Hands-on projects, real case studies, professional simulations.
+35yrs
of academic expertise
86%
employability rate within 6 months
100%
student support
+60
international academic partners
About the program
Three years to become operational and global.
The Bachelor of Business Administration is a 100% English-taught three-year program that builds strong foundations in management, finance, marketing and operations within a global business environment.
Through applied projects, case studies and professional simulations, students develop strategic, analytical and digital competencies — preparing them for successful international careers from day one.
100% English-Taught ProgramOpen the door to international careers and global graduate studies.
Casablanca & Rabat campusesTwo campus options, the same academic standards and faculty.
October 2026 intakeFull-time daytime program, applications open by appointment.
Program profile
A program that builds well-rounded professionals.
This program enables learners to combine a wide range of essential competencies to succeed in the business world.
Leadership
Develop managerial skills to grow into positions of responsibility and lead teams to success.
Intercultural competencies
Gain a clear understanding of international and intercultural dynamics in management and global business.
Communication & relationships
Master interactions with diverse stakeholders and thrive across a wide range of professional contexts.
Career fields
Our graduates are in demand across many sectors.
Thanks to their well-rounded training, BBA graduates pursue careers in a wide range of industries, in Morocco and internationally.
Banking · Finance · Insurance
Communications & Advertising
Digital & Web
Transport & Logistics
Tourism & Hospitality
Retail & Distribution
Consulting & Audit
Business Development
Marketing & Brand
Project Management
More than a degree, a complete experience.
Study abroad
Combine practical experience and personal growth through language stays and university exchanges with more than 60 prestigious academic partners around the world.
Strong soft skills development
A program that fosters personal growth and confidence, equipping learners with the soft skills needed to build a successful professional career.
Six competency areas, one coherent progression.
Finance & accounting 7 courses
- General Accounting I & II
- Financial Analysis
- Cost Analysis & Financial Accounting
- Financial Markets & Contextual Economics
- Financial Management
- Tax Laws
- Business Audit
Marketing & strategy 4 courses
- Marketing Fundamentals
- Consumer Behavior & Market Studies
- Strategic Marketing
- Strategic Management & Digital Transformation
Digital & analytics 6 courses
- IT Fundamentals
- IT applied to Business I, II, III
- Business Analytics I & II
- Management Fundamentals & Business Digitalization
Law & economics 5 courses
- Business Law I & II
- Economics Fundamentals
- Macro & Micro-Economics
- International Trade
- Geo Politics, SDG & CSR
Operations & management 4 courses
- Organisational Behavior
- Human Talent Management
- Logistics & Supply Chain Management
- Quality Management
Foundations & soft skills 4 courses
- General & Financial Mathematics
- Philosophy
- Foreign languages
- Power Skills, Entrepreneurship & Career Builder
The program combines academic foundations, applied projects, real-world case studies and professional simulations supervised by industry practitioners.
Your questions, our answers.
Admission to the BBA is open to high school graduates (bacheliers) based on a file review and an admissions interview. Detailed criteria are shared during your orientation meeting with our admissions advisor.
The next intake takes place in October 2026 on both Casablanca and Rabat campuses, full-time daytime format.
Tuition fees are detailed by an admissions advisor during the orientation interview. Merit-based scholarships, financing solutions from partner banks and instalment payment plans are available.
Yes. The BBA gives access to specialized Master's programs (at HEM or internationally) through the LCI Education network and our partnerships with EM Normandie and Université Paris Dauphine.
The BBA is offered on both Casablanca (Avenue Al Qods, Quartier Californie) and Rabat campuses. Both deliver the same academic content, faculty and standards. Choose based on your location preference.